Whenever I start working with a new client, there is a checklist of things I need to validate.
The very first thing on that list that is the one thing any company absolutely has to get right because it’s the foundation for everything else, and it’s the one thing that far too many companies just suck at.
In this video, I’m going to take a whole two minutes to discuss that one thing, why it’s important, and give you an example of what right looks like.
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